There have been many times throughout history where major changes in technology have brought about new freedom to people in many areas of life, and the internet has changed the lives of musicians in many different ways. It used to be that a musician had to sign with an agent who would find them work, but booking modern musicians is now a case of hunting for them online and contacting them directly. This gives the musician a better ability to control their bookings and schedule, and it cuts out the middleman. While it might be one of the best ways for a professional to practice their craft, it also has a few drawbacks they need to understand.
Direct Bookings
For those who have yet to find an agent, direct bookings could be their own way to get work. They will need to have their own website, but that can be set up with a professional if they find it too difficult to do on their own. Many professionals today have found it is best to learn something about creating pages online, and they have found it pays them well to learn even the basics. Their ability to get online inquiries from potential clients offers them many opportunities they might have otherwise missed.
More Exposure
The ability of any artist to create their own online venue has given them immense freedom to let people see their talents, and more exposure can lead to a better income in their chosen field. For those who have gone the traditional route of signing with an agent, it is still a good way to get their name out. They can showcase their best work online, and potential customers will be able to hear their work before making a choice. It narrows down the possibilities to clients who are ready to book instead of just those looking for some sort of entertainment for their event. It can result in more productive interviews and tryouts.
The Drawbacks
There are still a few times when having an online venue can cause issues, and those without an agent might find they are being asked to perform for less than they should expect. Agents have always acted as a buffer between artists and clients, and choosing to do direct bookings can result in unhappy clients and a bad reputation. For those who feel they are not making enough money for their performances, signing with an agent might be an option to consider. The work of an agent is to get their artist the best price possible, and they are used to negotiating with even the most difficult of clients.
The freedom of new technology has many things to recommend it, and artists today have plenty of reasons to appreciate online applications. They can post their work and get their name known before they hit the big time, and they can even make their own bookings directly with clients. For those who find it is time to sign with an agent, they can even find one online just as their clients find them.
